It was in 2008 that CRS Team Principal revealed their commercial partnerships. The team was delighted to have secured commercial partnerships with numerous companies which included Fast Wax, Grand Prix Racewear (GPR), Alpinestars, Giorgio, Performance Friction, Creative Print Group, , PPG and Autosmart.
Chris Niarchos is a reputed entrepreneur who has proved his talent in more than one field. Whether it is excelling in being the CRS Team Principal and being great on the track or in being the beacon of light for the new generation marketing company-Cobra Group, Christos Niarchos does leave behind a footprint that is difficult to erase.The CR Scuderia (CRS British racing team, is based in Leicestershire and was founded in late 2007 and Chris was actively involved in the motor sport ever since 2003. This was the time when his company, The Cobra Group plc, with its business in diversified sectors like home security, energy, charity, sports marketing and insurance, entered the sporting arena first as a sponsor. Chris Niarchos later began his own racing career and many are of the opinion that it was solely his passion for the sport and the desire to be the best, that made Chris Niarchos and his team win so many titles and awards.